-cultura creativa-

identity, art direction, store design


From 2012 and 2014 I had the privilege of being the Creative Director of an artisan product design company back in Colombia. During this time I got extended my tentacles to every part of the creative process: I was hands on product design, brand development and even office and store design thanks to my background in Industrial Design. This brand continues marveling tourist from all over the world from our beloved store located inside a salt cathedral, how cool is that!



Client / Cultura Creativa - La Maloka moderna

Role / Creative Direction, Brand development, UX/UI Design, Furniture Design, Packaging, Space Design, Video Production.

Duration / 2 years

Tools /  Rhinoceros, Vray, Photoshop, Illustrator, Invision, Adobe Premiere, hand drawing

Team / CEO, 2 artisans, 1 Social Media Manager and me (+ a bunch of contractors and hands that helped in the process).

Deliverables /  Logo, Brandguide, Blue prints, Renders, Product packaging and tags, Wireframes, high-res mockups, production assets.