art direction, uxdesign, uidesign


All the passion, expertise and talent confined inside HDK's headquarters in Los Angeles was looking for a face. Its voice was already in the streets between coming from the mouth of marveled clients and friends but HDK was lacking of a digital face that could close the gap between them and this vast world. 

Enjoy the portraits and experience of the journey that we travel everyday form that crib in the heart of DTLA. This is they're new landing port, this is hdkmedia.com.



Client / HDK media

Role / Art Direction, Interaction Design, Information Architecture & Visual Design

Duration / 6 months

Tools / Sketch, Photoshop, Illustrator, Invision, hand drawing

Team / Creative Director, Content Strategist, 3 Developers and me.

Deliverables / Wireframes, high-res mockups, interactive prototype, sitemap, style guide, production assets, brand guide.