strategy, art direction, ux, ui
#YesWeGoThere is a campaign designed for the Los Angeles Metro. By forming partnerships with notable landmarks, museums, restaurants, bars, and retail spots, we can promote the largest cross-promotional campaign in the Los Angeles area. We are essentially showing riders the endless possibilities of destination-based travel this beautiful city offers.
We want it to create excitement and fun around the public transportation in a car-based city. Cheers to the style, cheers to the environment!
Client / LA Metro
Role / Strategy, Art Direction, Interaction Design, Information Architecture & Visual Design
Duration / 2 months
Tools / Photoshop, Illustrator, hand drawing.
Team / Creative Director, Content Strategist and me.
Deliverables / High-res mockups, Pitch deck.